Optimizing for search engine rankings is just the start. You need analytics to identify the content that most engages your audience. Continuous monitoring, measuring, and testing is the best way to refine your message and convert site visits into sales.
Getting traction on social media platforms like FaceBook, Twitter, LinkedIn, and Pinterest drives even more traffic to your site. Using best practices to get your content shared on social media adds to your business’s credibility. Analytics reveal which platforms and messages are most successful. From there, you refine to increase likes, shares, followers, visitors, and ultimately, sales.
Once you’ve staked your claim with digital marketing, marketing automation is the next step. Taking advantage of the right tools and systems, you can post content to your social media channels platforms strategically -- boosting the likelihood it gets noticed.
Content management, customer relationship management, digital asset management, and workflow: All of these should be components of your digital marketing strategy.
We can help identify the right tools for your digital strategy. Many digital marketing tools offer a free service tier to get you started. Others can be had for a cost that will barely dent your bottom line. You can ramp up as your digital efforts begin to reap measurable benefits.
SheehanMedia is one of Southern New England’s original digital agencies, serving RI, CT, MA, and beyond. With over 20 years experience in digital publishing and digital marketing, we can help you along your journey no matter where you are.
To get started, try our free planning tool. The tool is a brief survey designed to get you thinking about your approach to digital marketing. You can use the findings to craft your strategy. If you need help from there, SheehanMedia is ready to be your partner.